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Geneva, IL - May 18, 2009. Oscar Newman® provider of luxury pet apparel and accessories is not concerned about the never-ending news on the lack-luster economy. Instead, they remain focused on catering to the lifestyles of pet lovers who regard pets as valued members of their family and who continue to spend for them regardless. "We understand the pet owner who does not hesitate to pamper and spoil their pets", explains Charisa Antigua, CEO and owner of Oscar Newman LLC. "Because we ourselves are those pet owners. And we believe that the luxury pet market is the one of the unique markets that can continue to weather the turbulent economic climate."

Confirming Oscar Newman's viewpoint, a luxury pet designers showroom, Black Label Pet Designers recently launched in the World Trade Center in Dallas, TX, with Oscar Newman as one of the designer brands offered. Owned by Heather Poole, the Black Label Pet Designers showroom is the first ever ready-to-wear pet designers showroom, with the intention of setting the standard in quality and excellence for luxurious pet lifestyles. "The showroom features unique designs from manufacturers all over the world, and only the true luxury lines are offered for upscale retailers." said Poole. "We have a juried selection process to ensure the consistency and standard of what the showroom is about, and we are thrilled to be able to carry the Oscar Newman luxury pet designer line in our showroom."

The Dallas World Trade Center caters to key buyers from Neiman Marcus, Saks, Nordstrom, Dillard's, Barney's, Grand Casinos, MGM, Golden Bear Catalog and many other high-end specialty boutiques throughout the U.S. More and more upscale ready-to-wear and specialty boutiques are adding pet sections to accommodate their clients. The Black Label Pet Designers Showroom represents an environment for buyers of both the ready-to-wear industry as well as the pet industry.

American Pet Products Association (APPA) estimated that in 2009, Americans will spend an approximate $45.4 billion on their pets -- a $2.2 billion increase from what pet owners shelled out in 2008. "Other pet-focused companies and private store owners are also likely to benefit from the industry's semi-impervious standing," says Bob Vetere, president of APPA. "I hate to use the word 'recession proof,' but the industry has certainly shown resistance in its performance up until this point," Vetere said. "People are cutting back on a lot of areas, but are not cutting back on their pets. They are postponing those vacations or downgrading their cars just to make sure that Fido and Fluffy are well taken care of."

Call it unconditional love, which industry experts hope will continue to see the pet industry through the country's troubled times.

Oscar Newman luxury pet couture is available at fine boutiques in the United States and throughout the world. The fashion line offers a complete collection of coats, sweaters, t-shirts, dresses, jewelry and other accessories to suit every pet's style and every owner's fashion sensibility. Prices for individual items range from $12 for anklets to $140 for a vintage-lined quilted coat. Please visit www.oscarnewman.com to view their latest collections or for more information.

For more information on the Black Label Pet Designers Showroom in the Dallas World Trade Center, please visit www.blacklabelpetdesigners.com. Visit www.dallasmarketcenter.com for information on the upcoming market dates.

Geneva, IL - April 28, 2009. Oscar Newman® provider of luxury pet apparel and accessories is pleased to announce its partnership with Pet Airways, which launched its reservation engine on their website this April. "Oscar Newman believes in providing the absolute best lifestyle we can afford to give our pets", explains Charisa Antigua, CEO and owner of Oscar Newman LLC. "Providing safe, comfortable air travel is just another facet to this lifestyle."

Pet Airways, is the first pet-only airline dedicated to pet-friendly travel. Cats and dogs fly in specially equipped planes that are climate controlled for their comfort, and pets are always under the watchful eye of a trained Pet Attendant. "We travel frequently with our dogs", said Carmina O'Connor, co-owner of Oscar Newman LLC. "And we are very aware of the stresses and dangers that air travel presents to pets. Safety and comfort has always been a main concern when we fly with our fur-babies and we believe that safe and comfortable travel should be available for every pet."

So when Alysa Binder, co-founder of Pet Airways approached Oscar Newman with a partnership proposal, Oscar Newman was more than happy to jump on board. According to Pet Business magazine (April 2009), more and more pet owners want to travel with their four-legged companions. Many companies are taking notice. Numerous hotel chains like Marriot, Holiday Inn, and W Hotels now accommodate pets and are offering special pet packages for their pet guests.

The pet travel trend is gaining so much in popularity that even car companies like Honda and Toyota have begun offering more pet-centric designs in their vehicles. Pet travel gear and accessories are becoming common in pet stores and boutiques. "When we used to travel just two to three years ago, I would be the only person on the plane with a dog." said Antigua. "Now, recently on a flight to LA, there were three other dogs on the same flight as myself, not to mention the numerous other dogs I saw in the airport as well!" That's great for pet owners with small pets that fit under the seat, but pet owners with larger pets either have to leave them home or put them in cargo.

Now with Pet Airways, all pet owners have the option of safe travel for their pet in the main cabin of a plane, regardless of the size of the dog. And when the occasion calls for dress up time, Oscar Newman outfits can be purchased at special prices by Pet Airways MyPAWS Club members. Pet Airways will start flights to and from New York, Washington D.C./Baltimore, Chicago, Denver, and Los Angeles this summer.

For more information on Pet Airways and how to join their My PAWS Club membership, please visit www.petairways.com

Oscar Newman joins "Barking Boutique” Celebrity Fundraiser with Ashley Paige
Los Angeles, California

March 2009 - The Luxury Pet Pavilion kicked off the 2009 Spring Show with an exclusive celebrity fundraiser with Ashley Paige, swimwear designer and star of TLC show "Bikini or Bust". Ashley is also the founder of Ruff Houzen Animal Rescue, a new no-kill animal shelter in Los Angeles. The celebrity fundraiser titled, “Barking Boutique Bid-N-Buy” raised funds for the shelter.

Guests mingled with pet-friendly celebrities as they enjoyed a silent auction with over 50 of the latest pet fashions, home accessories and innovative pet products on the market today. Oscar Newman donated over $700 worth of luxury pet couture and accessories for a very lucky pooch! Oscar Newman is proud to be a supporter of the Ruff Houzen Animal Rescue foundation. For more information on the shelter, visit: www.ruffhouzen.org.

October 2008 - Peek into the lavish world of the pampered pooch. In the enchanting, elegantly photographed POSH PUPS, Ilene Hochberg captures the alluring lifestyles of privileged puppies. These dogs sit in the lap of luxury, enjoying everything from filet mignon and organic biscuits to Louis Vuitton carriers and Coach leather coats. Some even have their own treadmill to stay slim and trim! Countless adorable pictures showcase poodles in lamé, lace, and pearls; Dobermans shod in paw-saving sneakers; and diamond-studded jewelry for Fido’s big night out. Elegant pooches showcase Oscar Newman fashions. Available at fine bookstores nationwide.

About the Author: Ilene Hochberg is the author of several best-selling books, including Dogue, Catmopolitan, Vanity Fur, and Dogs by Design. Her books have been featured on CNN, Good Morning America, Newsweek, Forbes, The Wall Street Journal, Vanity Fair, Good Housekeeping, Cosmopolitan, and Architectural Digest. She is recognized as a leading authority on pets and style and has volunteered her time and talents to promote many animal organizations, such as The ASPCA, The SPCA, The Humane Society of New York, The Humane Society of Washington, D.C., and The Veterinary College of Cornell University.

June 2007 - A television series for dog lovers, "America's Cutest Puppies" produced by WE (Women's Entertainment) television, began a nationwide search to find the cutest puppy in America. Traveling to 10 cities in the U.S., thousands of pooch owners auditioned their fur babies in hopes of winning the top honor for puppies. Oscar Newman founder and CEO, Charisa Antigua was honored to be a judge for the Chicago episode.

Fashionable Pups Strut the Runway during CRYSTALLIZED™ - Swarovski Elements event, Crystal Canine at LA Dogworks
Los Angeles, California

April 2007 - Swarovski Elements, the world's leading brand of cut crystal, invited Oscar Newman and other high-end pet accessory labels to participate in the exciting pet fashion event, Crystal Canine, at LA Dogworks, a five-star dog mecca located in the heart of Hollywood.

Oscar Newman created a special couture piece embellished with CRYSTALLIZED™ - Swarovski Elements for this event. LA Dogworks used this event as a platform to benefit the Best Friends Animal Society.

Oscar Newman Creates Custom Jewelry for Westminster Winner, "James"
New York, New York

February 2007 - At the prestigious Westminster Dog Show this year, the Best in Show trophy was awarded to "Ch Felicity's Diamond Jim," a.k.a. "James," an English Springer Spaniel. To celebrate James' victory and retirement, Oscar Newman along with Swarovski, was asked to create a special necklace for James, as part of his winning gift basket. Oscar Newman salutes the best in show champion and wishes him the very best retirement!

Silver Spoon Dog & Baby Buffet (benefiting The Amanda Foundation)
Wattles Mansion, Hollywood Hills, CA

April 2006 - At this year’s Silver Spoon Dog & Baby Buffet, Oscar Newman enjoyed dressing pups from the Amanda Foundation as well as celeb pooches. A worthwhile event that truly benefits homeless dogs, The Amanda Foundation provides care and shelter to animals through donations and sponsors. Some of the celebrities in attendance were Taryn Manning ("Hustle & Flow"), Shannon Elizabeth (“Cuts”), Larenz Tate ("Crash"), Lisa Edelstein ("House, M.D."), Tia Carrere ("Dancing With the Stars"), Shanna Moakler (“Meet the Barkers”), Kevin Weisman (“Alias”), Amy Acker (“Alias”, “Angel”), Marissa Jaret Winokur (“Stacked”, Tony winner for Hairspray), Bridgette Wilson Sampras ("The Wedding Planner"), Jennifer Finnigan (“Close to Home”), Jonathan Silverman (“The Single Guy”), Bobbi Sue Luther ("Deuce Bigalow: European Gigolo"), Melissa Rivers (TV Guide Channel), to name a few.

Visit our gallery to view photos of the Silver Spoon Dog & Baby Buffet!

Oscar Newman at the Pre-Emmy Style Lounge
Chaz Dean Studio, Los Angeles, CA

September 2005 - Oscar Newman does their share in vamping up celebrity dogs for the big event!

As the only luxury dog couture line at the exclusive Pre-Emmy Style Lounge, Oscar Newman enjoyed two days of fun and laughter with pooch-loving celebrities. Celebrities were able to view Oscar Newman's latest collection at the event Fashion Show, where dogs from the Best Friends Animal Society strutted their stuff modeling the new line.

And perhaps the best part --- several dogs were adopted during the event. Of course, the newly adopted pooches went home donning an Oscar Newman creation. The suite solicited donations to the animal charity as well.

Visit our gallery to view photos of the Style Lounge event!

Star Jones on the Red Carpet with Oscar Newman
The Emmy Awards, Los Angeles, CA

September 2005 - Emmy red carpet host, Star Jones Reynolds' precious Maltese, Pinky wore the lavender Beaded Tank with the Frosted Grape necklace as her mommy talked to stars about their fashion choices for the evening.

Pinky Loves Oscar Newman

September 2005 - Pinky was spotted wearing Oscar Newman's Crocheted Trim Satin Ribbon sweater in Khaki/Violet at the SELF event on 5th Ave in New York.

Oscar Newman is also owned by the pooches of Paris Hilton, Nicole Ritchie, Hilary Duff, Lindsay Lohan, Paula Abdul, Shannon Elizabeth, and Madylin Sweeten, to name a few.

Oscar Newman Supports the Best Friends Animal Society

September 2005 - Oscar Newman dressed the pooches from the Best Friends Animal Society at the Style Lounge Fashion show. Several dogs were adopted at the event, and all went home with Oscar Newman luxury couture.